Ringan Ledwidge was a commercials director, known for his award-winning campaigns for Orange, Hovis, Nike, John Lewis, Puma, Axe, Bernado’s and The Guardian. He won numerous Yellow Pencils throughout his career including for Three Little Pigs for The Guardian, and Dangerous Liaison for Levi’s. “It’s about delivering all of it with real honesty,” Ledwidge said about his work, “Not relying on anything flashy or clever. Just very, very pure.”