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advertising campaign for Hovis featuring man sitting eating a sandwich

Peter Webb was a celebrated photographer who shot the Black Pencil-winning image for Collett Dickenson Pearce & Partners’ ad for Hovis Limited, Make Hovis your daily bread. He was also the co-founder of production company Park Village. As a director, he was part of the team that won a Wood Pencil for the 1994 TV ad Woolworths 'Rucksack' for client Woolworths PLC.