![advertising campaign for Hovis featuring man sitting eating a sandwich](https://d2oto3d7z6t29c.cloudfront.net/website/83/64/679131_8e9c725b2020496e9dcea11bc143576e.jpeg)
Peter Webb was a celebrated photographer who shot the Black Pencil-winning image for Collett Dickenson Pearce & Partners’ ad for Hovis Limited, Make Hovis your daily bread. He was also the co-founder of production company Park Village. As a director, he was part of the team that won a Wood Pencil for the 1994 TV ad Woolworths 'Rucksack' for client Woolworths PLC.