Storytelling for Brands and Advertising
Master the fundamental principles of crafting and telling stories in advertising.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
Borrowing from psychology, documentary, broadcasting and fundamental plot principles, this hands-on 1-day Masterclass will help you uncover hidden stories that can be extracted from every brief and brand, and understand the value this can add.
Over the course of a day, you’ll be guided through factual storytelling, learning how to translate broadcast and feature documentary techniques to the world of branding and advertising. Plus, you’ll understand the difference between content and story, the fundamental principles of storytelling and why we are hardwired to enjoy stories.
Sophie approaches the subject of storytelling from a background as an award-winning documentary filmmaker, and will take you through how to apply the principles of storytelling to brands through the use of Jungian archetypes. As well as showing examples of her work, successes and disappointments, Sophie will impart wisdom on what they’ve learnt along the way. In particular, how to carry skills from long form storytelling over into short form, and demonstrate how the same can be done the other way around.
This will be a hands-on session, peppered with exercises - including writing the title of a film pitch - and offering a unique opportunity to hear and learn from experts in the field.
Who it's for:
By the end of this workshop you will:
Location:
Shoreditch, London
Learn to create quality brand video content with storytelling that captures attention and inspires action
How to use emotional storytelling to create captivating video content
Harness the power of award-winning storytelling to connect with your audience.
Get to grips with the fundamentals of storytelling in this on-demand course.
Hone your brand’s story and discover how best to communicate it with your audience.
The final page of the storytelling story, learn to apply your skills across platforms.
An engaging insightful experience that allows you to interact and bounce ideas around with fellow creatives.
A great insight and overview for those who have a basic insight into storytelling.
Very engaging and new way at looking at brand storytelling.
I felt refreshed and energised, and really happy to have shared the room with the people I did.
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