Creating Short-form Copywriting for Impact
Write smarter, shorter and cleaner in this concise one-day copywriting course.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
Learn how to shrink your writing down to short-form, in a Masterclass dedicated to the beauty of brevity. Will Awdry, who's created copy for some of the biggest ad agencies in the business, leads the workshop, which explores how to create maximum illumination with minimal expression.
So much pressure. So much to compress. You landed the job way back, and you’ve been at it for a year or ten. There’s been the refresher course, the speed-read text-book, a guru lecture or two and the opinions of ‘co-workers’, welcome or not. You’ve suffered the slings, arrows and whimsy of passing creative directors. Above all, you’ve put in the hours, the client time, the short form, the shorter form, the headline options and, well… is that it?
You want to write short and you fancy some objective, improving help. Welcome to a workshop that’s all about (on the writing front), the less said, the better.
This Masterclass is about the ratio of time spent ‘thinking’ to ‘doing’. Pressured to produce nuggets of pitch-perfect, condensed thinking in concise sentences during office hours, this is instead time spent leaning back. You will consider the concentrated summary; the act of compression; maximum illumination with minimal expression; the written articulation of ideas; compacting the medium of your message. Throughout, brevity is welcome.
If you have completed the Copywriting Fundamentals course online, the structure of this course is similar, albeit with varied content and emphasis. We would not advise booking to avoid any duplication.
Who it's for:
By the end of this workshop you will:
09:30 - 17:30 BST
Shoreditch, London
Everything your team needs to know to give brands a voice that people want to hear.
Supercharge your copywring skills with this team training led by Will Awdry.
Master copywriting for advertising and design, armed with smart skills and techniques.
Teach your team the power of brevity with this online or in-person copywriting course.
I wasn't sure what to expect but this masterclass definitely exceeded any expectations I had, and I wouldn't hesitate to recommend it to any copywriters at any stage of their career. I left feeling very encouraged and armed with lots of brilliant new ways to approach and adapt creative ideas and issues in my work.
Really thought-provoking and had a lot of practical exercises mixed in which was excellent as it allowed me to practise writing and see ways to improve my copywriting skills.
Best creative workshop I've done. Highly recommended.
I really enjoyed the sessions. They were well thought out, thought-provoking and incredibly interesting. I can see myself applying so many of the techniques in my day to day work. Really well presented with lots of brilliant activities & interaction.
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