Creating Solutions With Emerging Technology
Learn to execute creative campaigns with emerging technology when solving briefs for your clients.
Follow this masterclass to get an email the next time it's scheduled.
This online three-hour course will teach you to approach technology through a human-centric lens and apply this mindset to your briefs to provide tech-based solutions for your clients.
In the age of the attention economy, capturing precious moments of people’s time is an art form. But capturing minutes, or even hours, to engage them in an immersive experience takes creativity, audience understanding and a flair for using technology in the best possible way.
During this 3-hour Masterclass you’ll delve into the rich world of creative technology, and how - by having the right approach - you can use it to tell immersive stories, capture hearts and minds of your audience, and deepen engagement.
With a myriad of tech to choose from, this workshop will give you a framework to be able to approach any client or project through the lens of audience-first to create impactful, engaging experience. From AR, VR, the metaverse, the possibilities can seem endless and this creative Masterclass will help guide you to know what’s possible, what’s credible and how to avoid the common pitfalls.
Who it's for:
- Mid-weight designers and advertising/brand creatives interested in developing innovative ideas that leverage technology for maximum impact.
- Strategists/Producers needing to understand the technological landscape to recommend and implement creative solutions for clients.
By the end of this workshop you will:
- Discover emerging technologies transforming the creative landscape.
- Evaluate different technologies for solving creative challenges for your clients.
- Identify how technologies can be leveraged creatively to address a brief.
- Apply experience design principles to keep your audience at the heart of your decisions.
- Evaluate different technologies for solving creative challenges for your clients.
- Explain the value of crafting tech-enabled experiences to your clients.
