Principles of Selling Ideas
The pitching tools you need to get people on board with your creative ideas, and get them made.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
In this online 3-hour masterclass you’ll explore a collection of memorable, easily actionable and proven principles that can help you move from idea to execution most of the time, and pitch with precision.
The idea is the easy part. Keeping an idea alive so it can find its fullest form is the challenge. This is almost never done in private. It takes people, occasionally hundreds of them. An idea first chooses to live or die when told to others, and it is here where even the exceptional ones can be brought to a permanent stop.
If we want our ideas made, which is the most honest and respectable way to advance a career or company forward, they will have to be sold well and without deception. This requires an act of preparedness. This online 3-hour Masterclass is designed to help make individuals and teams prepared every time.
Ian draws on his experience leading award-winning agencies, building two start-ups and as the author of Spark for the Fire: How Youthful Thinking Unlocks Creativity. This material is the product of thousands of experiences selling to the C-suite and boards of Fortune Global 500 brands, high-profile Hollywood talent, leading European venture capital firms and commissioners of film and television.
Who it's for:
Creatives needing to pitch ideas to clients
Anyone wanting a new perspective to selling work
Client services needing to review their pitch-approach
Those preparing for a keynote or presentation to a larger audience, and needing a place to start
In-house creatives presenting internally and externally
By the end of this workshop you will:
Have a tried and tested method for preparing a pitch
Know how to sell your idea in a way that avoids obscurity
Understand why the context of your presentation is key to landing your idea
Have a framework for delivering your sell with the highest chances of success
Learn how to present with confidence in this 3-hour online course.
Increase the odds and remove roadblocks so your team's ideas make it to the outside world.
Learn how to structure presentations and deliver them with persuasion
Everything you need to teach your team how to make any idea impossible to turn down.
Learn how to structure presentations and deliver them with persuasion
Help your team use the power of emotional storytelling to develop captivating video content.
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