Beyond Ads: Brilliant Brand Writing
Harness the power of copywriting for content marketing that will make your words work harder.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
From technical copy to social posts, and everything in between, there’s a whole wide world of writing outside ads. This 4-part online Masterclass, led by Kate van der Borgh, aims to get you feeling confident in your content writing, whether you’re new to the game, or a seasoned pro wanting a refresh.
Ask someone ‘what’s copywriting?’, and they might say: copywriting means writing ads. But the reality is that copywriters write all kinds of stuff: board reports, newsletters, internal comms, think pieces. These things help to keep a business moving, and they’re every bit as important in shaping a brand as ads.
So, anyone looking to put a content marketing strategy in place will need to draw on strong copywriting skills.
If you’re a copywriter – or if you’re someone in an organisation who has to produce lots of written content – this online course will give you copywriting tricks and tips to help you tackle whatever writing brief comes your way. Whether you need to produce marketing materials, technical copy, social posts, scripts, web pages or press releases, we’ll give you clear, practical advice about how to write in a clear and compelling way. Best of all, we’ll make it fun.
Split into four two-hour sessions, over four dates, the course covers everything from understanding your audience to writing with character. Course numbers are capped at 15 – so be sure to grab one of our spaces by booking now.
Part 1: Getting some perspective
This part is about seeing things from your reader’s point of view. Who is your reader, and what matters to them? How can you persuade them to keep reading? What might make them stop?
Part 2: Exploring the Classics
We’ll look at some popular writing advice: tips that seem to appear in every writing guide. We’ll see how they work in practice – and when it’s OK to break the rules.
Part 3: Thinking big
Having explored some sentence-level techniques, we’ll start to think more structurally: how do we create headlines that sum up big ideas in a compelling way? How do we organise our ideas across a page, two pages, three?
Part 4: Playing with tone
By this stage, you’ll know how to make your copy clear. Now, we’ll make it characterful too. Using examples – not just from brands, but celebrities and popular culture – we’ll explore different ways to add colour to your writing.
Who it's for:
By the end of this workshop you will:
Everything your team needs to know to give brands a voice that people want to hear.
Write smarter, shorter and cleaner in this concise one-day copywriting course.
Supercharge your copywring skills with this team training led by Will Awdry.
Master copywriting for advertising and design, armed with smart skills and techniques.
Teach your team the power of brevity with this online or in-person copywriting course.
Very engaging work and really highlights areas of personal focus and eye opening takes on how and why writing is done in different styles.
This Masterclass was engaging and gave me writing tools I can build on.
The sessions were insightful, loved the free-flowing discussions and the smaller classes so everyone got a chance to speak and got to know everyone, especially over the short period of time.
If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.