Creating Impactful Brand Identities
Learn how to develop a strong 360 degree identity in this one-day Masterclass.
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Follow this masterclass to get an email the next time it's scheduled.
With over 15 years of industry experience, Chris Moody knows a thing or two about the importance of brand identities, financially and otherwise. In this one-day Masterclass, he will dispel the “smoke and mirrors” and take you through a process of brand analysis, data and insights to show how to effectively build your brand.
Every news article ever written about brand identity starts with what a waste of money the process was. This Masterclass takes that presumption and aims to turn it on its head. By taking the twisted logic of Bill James’ infamous Moneyball theory as a starting point, we will look to create a playbook for designing brand identities that are seen to actively add real value to an organisation. Through models, use of data, simple brand analysis and a healthy dose of storytelling we’ll look to prove that building a powerful and creative brand identity plan is about much more than adding ‘creative pixie dust’.
Whether you’re a designer or a brand manager, get ready to explore within your own organisation how to devise an efficient strategy that will work harder for your brand to reach more tangible success. Bring along a brand that you work for or simply one that you admire and dissect the very core components that make it distinctive and meaningful. Using this as a basis, you’ll then develop strategies that help you define how a brand identity looks, feels and behaves in the world.
After a decade and a half in the brand industry, Landor & Fitch’s Global Executive Creative Director Chris Moody shares models, case studies, tips and cheats to help you better plan, run and resolve identity briefs time and time again. This is a hands-on workshop aimed to give you everything you need to create 360 design systems that are truly fit for all the challenges of modern business.
Who it's for:
By the end of this workshop you will:
Location:
Shoreditch, London
09:30 - 17:30 BST
D&AD, 64 Cheshire Street, London, E2 6EH, United Kingdom.
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