Briefing Your Creative Team
Learn how to create smart briefs that inspire great creative work.
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A good brief can mean the difference between stale creative and award winning work. The latter being something that Kit Altin, our Masterclass leader knows all about. This one-day Masterclass will give you the tools you need to shape successful springboards, catapulting your team to new creative heights, and how to get the best brief out of your client or stakeholder.
The quality of a brief can make or break your project. It’s obvious really, but it’s amazing how many bad briefs still find their way into creative departments. In this session you’ll learn all you need to make sure your briefs are smart, interesting and inspiring. And, of course, brief.
Over the course of this Masterclass you’ll cover both the intellectual and the imaginative sides of creating a great brief. You’ll learn how to develop a strong proposition that can spark a smart strategy and be a springboard for great creativity. You'll find out how to inspire people in 15 minutes flat, how to engage creative minds, and a whole load of tips, traps and troubleshooting based on years of industry experience. And finally, you’ll leave the day knowing exactly what a good brief involves (and a bad one) and learn the right questions to ask.
Who it's for:
- Creatives, account planners and strategists
- Account executives
- Anyone tasked with the challenge of writing a creative brief
- Members of marketing departments and internal creative agencies
By the end of this workshop you will:
- Be able to simplify and distil complex briefs quickly
- Have a range of tips and tools to make your briefs and briefings springboards for great creative
- Be able to write briefs with creativity and confidence
