How to integrate AI into businesses and teams
Develop strategies to guide your team and organisation in leveraging AI.
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Understand how AI is changing commercial creativity and be able to make informed decisions about its implementation, all while balancing efficiency, creativity, and organisational needs.
For those tasked with assessing and integrating AI tools into any creative team or organisation, the tasks can seem daunting. Where to start in an ever-changing landscape, with consideration needing to be given to adopting, integration, usage, company readiness, cost, creative efficiency… and the list goes on!
This course is designed for creative professionals, leaders of teams, and those with a stake in the success of a creative organization, and needing to understand and confidently integrate AI into work processes.
By the end of this course, you will be able to make informed decisions about AI implementation whilst balancing efficiency, creativity, and organisational needs.
This course takes place online over 3 hours and covers the following topics:
Basics & Myth-Busting
A quick introduction into AI, covering what Gen AI is and why the big fuss, along with busting common myths about the technology.
AI for Efficiency - or AI for Creativity?
Explore use cases of different creative AI applications - from pitch-decks to idea generation - and evaluate the future possibilities and limitations of each.
It’s Not as Simple as ‘Insert AI Here’
Here we’ll understand and apply three ways of thinking about using AI in a workflow: as a tool, as a partner, and as inspiration.
Plus, an exploration into the ethics in AI development — the importance of fair data use, privacy, and preventing model bias.
AI Maturity Model
Gain an overview of AI implementation within companies, understand where your organisation sits compared to others, and know how you can move from one area to another.
All Together Now
From AI-adventurers to the AI-averse, your team is likely to encompass those and every shade in-between. Using business transformation techniques, you’ll look at how to bring everyone back together and on the same page for AI.
Who it's for:
- Managers of creative teams
- Decision-maker within a creative organisation
- Individual business owners/leaders looking at implementing AI into their company
- Anyone needing to understand where their team or organisation can benefit from AI solutions
- Agency leaders who need to build a cross-departmental approach to AI that goes beyond creative production
By the end of this workshop you will:
- Understand how AI is transforming the creative landscape
- Articulate how AI technologies, particularly Generative AI, can be effectively integrated into business
- Know how to evaluate an organisation's AI readiness and maturity level
- Understand the connection between efficiency and creativity when using AI tools
- Identify human, technical, and organisational factors that influence successful AI adoption
- Understand the ethical and practical implications for businesses when implementing AI
