Storytelling for Brands and Advertising Training for Teams
Learn how you and your team can craft and tell a brand’s story in an engaging way.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
Stories are what makes us human, we tell them to make sense of the world around us and to find connections in others. This full-day online or in-person course will teach you and your team how to uncover the stories hidden in every brief and brand, as well as giving you the opportunity to put your new skills to the test with plenty of writing exercises and case studies.
Over the course of a day, your team will be guided through factual storytelling, learning how to translate broadcast and feature documentary techniques to the world of branding and advertising. Understand the difference between content and story, the fundamental principles of storytelling and why we are hardwired to enjoy stories.
Sophie approaches the subject of storytelling from a background as an award-winning documentary filmmaker, and will go through how to apply the principles of storytelling to brands through the use of Jungian archetypes. As well as showing examples of her work, successes and disappointments, Sophie will impart wisdom on what they’ve learnt along the way. In particular, how to carry skills from long form storytelling over into short form, and demonstrate how the same can be done the other way around.
This will be a hands-on session, peppered with exercises - including writing the title of a film pitch - and offering a unique opportunity to hear and learn from experts in the field.
Who it's for:
Anyone in branding and marketing who needs to explore storytelling
Anyone with ambitions to move into long form storytelling
Creatives who want to learn how to sell an idea
Anyone interested in the key ingredients of storytelling and how to adapt them to their work
By the end of this workshop your team will:
Understand why - as humans - we are hardwired to look for stories and how storytelling is linked to action
Know the difference between ‘content’ and ‘story’,
A Find stories pretty much anywhere, even in the toughest briefs
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.
Learn to create quality brand video content with storytelling that captures attention and inspires action
How to use emotional storytelling to create captivating video content
Harness the power of award-winning storytelling to connect with your audience.
Get to grips with the fundamentals of storytelling in this on-demand course.
Hone your brand’s story and discover how best to communicate it with your audience.
The final page of the storytelling story, learn to apply your skills across platforms.
An engaging insightful experience that allows you to interact and bounce ideas around with fellow creatives.
A great insight and overview for those who have a basic insight into storytelling.
Very engaging and new way at looking at brand storytelling.
I felt refreshed and energised, and really happy to have shared the room with the people I did.
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