Emotions in Video Storytelling Training for Teams
How to use emotional storytelling to create captivating video content
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In a multi-fragmented, multi-platform world where attention is measured in seconds not minutes, this Masterclass will give your organisation the shortcuts to ensure the work connects with audiences. Employing the power of emotion, your team will learn how to create video content that really connects from pitch to production.
Emotion matters. Without emotion, stories are, well, not stories. They're a series of events, lost, without meaning. Emotions anchor us and stop us from running adrift; they connect us to our fellow beings. Emotion can be a powerful creative tool.
Science proves - we think second and feel first. Doesn't matter how many pro and con lists you write, the majority of human decisions are made around how you "feel". And in an ever fragmented digital universe, humans constantly battle for attention. As creatives, we need to learn how to harness this invisible force, build empathy with our audience and elicit emotion to leave a lasting impression.
This course taps into the pivotal role that emotions play in video content marketing. Your team will learn how to hit the right tone and ensure the emotional story it pitched lands as intended with an audience. In doing so, it opens up content so that it resonates on a whole new level with a desired audience for truly effective video marketing.
Whether it's an idea, a pitch, or the development of a story, they’ll learn the essential skill of how to harness the power of emotional creative thinking. Like salt to the chef, life tastes bland without it. Learn to sprinkle emotion on creativity and it’ll become a powerful potion, a way to make people fall in love (Crazy Rich Asians) be scared to dip their toe in the water (Jaws) and force a father to chop off his son's hand (Star Wars).
Over the course of this 3-hour virtual Masterclass, your team will learn how to pull the right emotional triggers, embed emotion into brand-led video content, and ensure this is done with empathy and authenticity.
Who it's for:
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Junior or mid-level marketeers who need to sustain an audience's attention
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Creatives in advertising seeking to improve their video storytelling skills
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Creatives needing to develop multi-platform stories and impactful video content
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Brand marketers wanting to tell emotionally driven stories
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Anyone wanting to sharpen their video narrative skills
By the end of this workshop your team will:
- Understand the power of emotionally-driven video storytelling
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Know how to think video-first when developing brand stories
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Explore how stories can seamlessly cross channels
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Apply the principles of emotion to develop a story
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Know how to judge the right emotion and tone when developing a brand-led story
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.
