Train Your Team to Create Impactful Brand Identities
Train your team to develop a strong 360 degree identity that adds value to any brand.
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Boasting a decade and a half of industry experience, Chris Moody is here to teach your team key methodologies to actively add value to any brand. Ideal for any organisation that wants to find out how storytelling and strategy can come together to build a strong brand identity, this is team training at its finest.
Every news article ever written about brand identity starts with what a waste of money the process was. This Masterclass takes that presumption and aims to turn it on its head.
By taking the twisted logic of Bill James’ infamous Moneyball theory as a starting point, your team will look to create a playbook for designing brand identities that are seen to actively add real value to an organisation. Through models, use of data, simple brand analysis and a healthy dose of storytelling your team will look to prove that building a powerful and creative brand identity plan is about much more than adding ‘creative pixie dust’.
Whether you’re a team of designers or brand managers or a mix of the two, get ready to explore within your own organisation how to devise an efficient strategy that will work harder for your brand or client’s brands to reach more tangible success.
With options to tailor this session around a brand that you work for or simply one that you admire and dissect the very core components that make it distinctive and meaningful. Using this as a basis, you’ll then develop strategies that help you define how a brand identity looks, feels and behaves in the world.
After a decade and a half in the brand industry, Chris Moody shares models, case studies, tips and cheats to help you better plan, run and resolve identity briefs time and time again. This is a hands-on workshop aimed to give you everything you need to create 360 design systems that are truly fit for all the challenges of modern business.
Who it's for:
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Teams including chief marketing or brand officers, marketing & Communications managers and directors, brand strategists, senior designers and anyone wanting to build impactful brand identities for their organisation or clients.
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Teams in smaller organisations at funding stage looking to grow fast and needing to improve their own identity
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Senior designers looking to make the move ‘in house’ for the first time
By the end of this workshop your team will:
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Learn how to break down an identity into its core components and focus on the things that will work hardest for you to accelerate a brand
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Explore a series of reusable models and templates that will help you make your brand strategy a reality through your identity plan
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Break down a series of case studies to work out where they have both succeeded and failed
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Look into how you can use elements of the brand building playbook to better explain and demystify the identity design process to senior stakeholders and C-suite
Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.
