Digital Product Innovation
A disrupter’s guide to thinking big and making digital products, in just one hour.
Follow this masterclass to get an email the next time it's scheduled.
If you’re looking to learn how to shake things up in the digital world, then you’ve come to the right place. This 1-hour long Micro Masterclass will help you disrupt and innovate, using technology to serve very human and universal needs. A must for any new designers working in the product development world or communications creatives looking to get a deeper understanding of the products they’re promoting.
Digitalisation has changed how brands deliver their products and services. Technologies like 5G, Machine Learning, IOT, augmented reality and data analytics present new opportunities to innovate and are often behind disruptive new products and services. How does design, business and technology collaborate to reimagine how we serve human needs in industries like health, finance and media through digital products?
Join this Micro Masterclass and learn to apply design’s foundations of empathy and intent for digital product innovation. Led by Brett Macfarlane, corporate innovation leader, we will learn about the process and outputs of early stage digital product invention, design and development. You will touch on the topics of innovation objectives, user needs, product strategy and prototyping. As well, the importance of collaboration and experimentation.
This is an introduction to the early steps of digital product innovation. It is for designers thinking about specialising in product development or communications creatives seeking to understand the origins of digital products they are promoting.
This Micro Masterclass should take around 1-hour to complete.
Who it's for:
-
Designers thinking about specialising in product development
-
Communications creatives seeking to understand the origins of digital products they are promoting
By the end of this workshop you will:
- Define digital product innovation and how it differs from invention
- Learn how to design products focusing on the user’s needs and wants by starting with empathy
- Generate possible value propositions for prototyping based on design, business and technology
- Create a paper prototype to test with a small group of users
