Storytelling Part 3
The final page of the storytelling story, learn to apply your skills across platforms.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
You’ve covered the basics, honed your craft and now it’s time to seal the deal. This is the final part of your Storytelling adventure where you’ll learn about the best way to apply your brand story over multiple platforms. Dive into various D&AD award-winning case studies and identify what makes successful storytelling resonate.
This course, part three of the ‘Storytelling for Action’ series, explores how to use stories that will cut through the noise and elicit results.
Course leader, award-winning documentary filmmaker Sophie Robinson, is joined by industry experts from agencies including TBWA, adam&eveDDB, Wolff Olins, Publicis Sapient and the Mill.
Through a selection of videos, articles, discussions, tasks and D&AD Award-winning archive work, you will explore:
How to apply effective storytelling
The potential and limitations of different channels to tell stories
How to tell stories in the digital space
Transmedia storytelling
Who it's for:
This course is for everyone who wants to understand how to use stories for more effective marketing and brand communications.
By the end of this workshop you will:
Learn to create quality brand video content with storytelling that captures attention and inspires action
How to use emotional storytelling to create captivating video content
Harness the power of award-winning storytelling to connect with your audience.
Get to grips with the fundamentals of storytelling in this on-demand course.
Hone your brand’s story and discover how best to communicate it with your audience.
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