Enter the World of Gaming
Get to grips with gaming and how to successfully embed your brand into the ever-growing ecosystem.
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There’s a whole world of gaming out there ready to explore. This on-demand Masterclass will help shed some light on all the possibilities and complexities of the gaming landscape. Perfect for marketers, clients and creatives looking to get to maximise in this exciting new space, but just need a handy guide to get them there. This course will cover everything from audiences, platforms and motivations, as well as exploring successful award-winning case studies.
Over the last few years, driven by the pandemic and the increased time spent inside, gaming has seen a boom. Not only as a way to pass the time but also as a way to meet friends, have experiences, spend money and be creative.
From the growth of hype games like Among Us or Animal Crossing to the ‘Metaverse’ becoming a staple in the minds of many, thanks to Fortnite, Zuckerberg and many more, the gaming landscape is becoming increasingly blurred with digital media of all types.
For marketers, advertisers, and brands, the question is how to get in on the action. The gaming industry comes with its own rules and roles, languages, and communities, and for this discerning audience, a wrong step isn’t easily forgiven. This course will help you navigate the gaming landscape, tell your platforms from your developers, identify where your audience sits within the gaming community and how to engage them in an authentic way.
Who it's for:
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Marketers needing to understand how to advertise within this complex gaming landscape
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Clients exploring new audiences to target within the gaming ecosystem
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Creatives who are excited by the possibilities of advertising within the metaverse
By the end of this workshop you will:
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Explored the multi-dimensional world of gaming
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Understand the audiences, channels, and motivations
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Know how to effectively engage in the gaming landscape
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Explore successful case studies and unpack what made them work
