Creating Impact With Outdoor Advertising with Global
Create more impactful and memorable outdoor advertising.
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In this course, we'll walk you through some of the fundamentals of creating impactful outdoor advertising, from frameworks to build fame to understanding audience, context and location both above and below ground.
Out-of-home advertising brings a wealth of opportunity. If you get it right, it can become part of culture, physically in your audience's everyday life and not something distant on a screen. But, so often what we see on the streets falls short.
In this free course, we'll cover some of the basics to help you create more impactful and memorable outdoor advertising. From exploring the landscape - both above ground and underground on London's iconic TFL network - to combining objectives, location, contextual data, technology, budget and more to give your out-of-home the biggest chance of success.
This course was made possible thanks to our partnership with Global.
Who it's for:
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This course is for everyone who wants to learn the fundamentals of creating impactful outdoor advertising.
