Connective Strategy
Learn how to use strategy to understand your audience and connect with them.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
In this on-demand Strategy course you’ll get under the skin of your audience and learn what makes them tick, and how to ensure your strategy lands and resonates. You’ll look into research, mapping journeys and explore the concepts of empathy and ethics. This is a vital course for anyone building their skills as a strategist, and wants to build authentic campaigns that audiences connect with.
As someone who works in the commercial creative industries, your job is to connect with people. An end audience to advertise to, sell to, connect with, persuade, and more.
But this audience is busy. Busy living their lives, working, sleeping, seeing friends. In order to reach this audience, you need to cut through. And your best chance at this is down to your strategy.
In this course, we explore how to create a brilliant connective creative strategy. We’ll cover core skills from understanding your audience, researching and empathising with them, and stepping into their world, to connecting authentically to understanding the role of emotion, ethics, and bias, this course will provide a tool kit to create connective strategies of your own.
This course is part 1 of our Strategy 101 series, covering the fundamentals of creative strategy.
Who it's for:
Those pursuing a career as a creative strategist
Anyone needing to brief a creative team
Existing strategists looking for a refresher on core skills
Those looking to boost strategist thinking for their roles in communications, marketing, or advertising
By the end of this workshop you will:
Learn how to create smart briefs that inspire great creative work.
Help your teams optimise and refine their briefing processes.
Learn how to choose the best media platform to execute your team’s creative idea
Learn how to streamline your strategic instincts and apply them to brand challenges.
Help your team streamline their strategic instincts and apply them to brand challenges.
Discover the fundamentals of strategy and build your skills as a creative strategist.
A full course exploring creative strategy that wins audiences hearts and minds.
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