Active Strategy
Discover the fundamentals of strategy and build your skills as a creative strategist.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
In this on-demand Masterclass, you’ll explore a strategist’s role, from understanding and identifying problems and objectives, right through to finding the strategy to solve them. Plus, you’ll learn to build brilliant briefs that help springboard creatives to new heights, and forge those all important trusted client relationships.
For strategists, understanding your audience, empathising with them, and knowing how to build a strategy that successfully connects with them is only half the battle. Now, you have to align this with the objectives of a brand, build this into a brilliant brief, inspire a creative team and bring your clients on this journey with you.
In D&AD’s Active Strategy course we provide templates, tools, and guidance to ensure your strategy is the right one to pursue, translate this into a brief that can activate creative ideas, and build trusting relationships with your team, organisation and clients.
This course is part 2 of our Strategy 101 series, exploring how to hone a strategy and communicate it.
Who it's for:
By the end of this workshop you will:
Learn how to create smart briefs that inspire great creative work.
Help your teams optimise and refine their briefing processes.
Learn how to choose the best media platform to execute your team’s creative idea
Learn how to streamline your strategic instincts and apply them to brand challenges.
Help your team streamline their strategic instincts and apply them to brand challenges.
Learn how to use strategy to understand your audience and connect with them.
A full course exploring creative strategy that wins audiences hearts and minds.
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