Design to Persuade: The Power of Fonts
Learn how to use font psychology to create persuasive designs that emotionally resonate with your audience.
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This in-person full-day course will unlock the psychology behind typography and teach you to craft messages that speak directly to your audience's subconscious.
Do you rely on written or visual words to engage and communicate with your audience? This Masterclass is for you! Being intentional with your typographic choices can elevate your work, leading to designs that stand out and connect with your audience on an emotional and cognitive level. This Masterclass will improve your ability in choosing typography to communicate ideas, evoke moods, and create powerful visual experiences.
Sarah Hyndman, author of ‘Why Fonts Matter’ and founder of Type Tasting, will delve into the psychology behind how fonts impact our emotions, thoughts, and actions. Through immersive exercises, you will experience first-hand how typography can transform the senses and challenge your preconceived notions about the world. You will develop a plan for identifying the needs of your target audience, leverage typography to reinforce the brand message in the viewer’s subconscious mind and feel confident explaining your typographic choices to clients and stakeholders.
Whether you are a seasoned designer or simply interested in the power of typography, this Masterclass is for anyone who wants to create more visually stunning, emotionally resonant designs.
Who it’s For
- Designers who want to spend a day (away from the computer screen) refreshing their typography knowledge alongside like-minded practitioners.
- Designers and those in the communications industries who wish to stay up-to-date with current typography research.
- Senior design team members who manage teams and mentor junior designers.
- Those working in the communications industries who wish to feel more confident talking about typography with designers, clients and stakeholders.
- Non-designers working in the communications industries who would like to enhance their visual communication and impact.
By the end of this workshop, you will:
- Recognise how the brain responds to typography and feel confident communicating this to clients and stakeholders.
- Make typographic choices based on readability and making an emotional connection.
- Use recent research insights to make confident typographic choices.
- Follow a 5-step plan to identify the needs of your target audience.
- Craft typography to establish trust.
- Ditch your boring go-to font list.
Location:
Shoreditch, London
