Creating for TikTok
How to create full-funnel TikTok-first campaigns
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TikTok has revolutionised the way we consume and create content, and with an audience of over 1 billion engaged users has endless amounts of untapped potential to connect brands with the masses. Creatives and marketers must adopt a TikTok-first mindset to craft campaigns that captivate and convert.
For a lot of brands and agencies, there is still a traditional approach to creating campaigns: — prioritise TV and then when it comes to social, do a cutdown or other high-polish content captured during the TV shoot. TikTok is just one piece of a campaign, rather than something that can inspire their entire campaign, through every stage of the funnel.
This Masterclass shows all creatives the power of thinking TikTok-first: meaning building campaigns based on the platform's unique culture – focusing on entertainment, co-creation, trends, and community engagement. By the end of this course, you'll know how to make an impact on TikTok by understanding trends, sound, community engagement, co-creation and more.
Who It's For:
- Advertising/brand creative teams who want to create impact on TikTok.
- Strategists who need to understand how to engage with audiences on TikTok.
