“We want to be the antidote to the toxic news cycle” — Woo founder Stephen Mai
The Executive Creative Director behind Gen Z wellness media platform Woo explains how to feel good at a time when the world can feel very bad
Speaking at the panel discussion, From Generation Anxious, to Generation Zen, founder of media and marketplace brand Woo, Stephen Mai, says, “We don’t tend to do news but we don’t ignore what’s happening, so if we do cover news, it’s always with an optimistic lens and a solutions-focused approach.”
This is a highlight from a talk at D&AD Festival 2023, with Woo founder Stephen Mai and Creative Director Isolde Penwarden, and moderated by Ravi Amaratunga Hitchcock, ECD and co-founder at Soursop, and Woo Creative Director at Large.
