Watch designers and strategists discuss how strategy works with design
Four creatives from Design Bridge & Partners serve up the basics of strategy for design in this video
“It’s so important in the strategic process to simplify and get to something that is easy to remember and easy to work from,” says Design Bridge & Partners’ designer Joe Atkin. “If you can make it as simple as possible that anyone can understand, that's going to be the best possible work, but that takes a lot of sacrifice to get something that is really short and single-minded. That takes a lot of confidence, not only for the strategist and designer but also for the client.”
In the talk Bread & Butter: serving up the basics of strategy from seasoned pros at D&AD’s New Blood Festival, Jake Myhre, Teresa Leeming, Joe Atkin, and Miho Aishima from Design Bridge & Partners give us the lowdown on what strategy is, how it’ll be a part of any design role in industry, and how you might already be using strategy without even knowing it.
Watch more highlights from D&AD New Blood Festival talks here.
