Through collaboration you can be more than the sum of your parts
How working across and between disciplines will shape a more agile creative workforce
What challenges are aspiring creatives facing today as they enter the industry, and how does the industry need to adapt? Panellists from across creative, education and industry gathered to discuss this and more issues raised by a report created jointly by D&AD New Blood (one of the world’s largest student competitions, representing the best emerging young talent from around the globe) and Protein Agency.
Amongst other things, they discussed how emerging creatives are more likely to have wider skill sets, with Paul Hewitt, Global Head of Creative at Deliveroo, saying, “A company pays millions and millions of pounds to bring five different agencies and probably hundreds of people together to do one thing that quite a lot of young creatives now are just doing on their own.”
The D&AD New Blood Future Creatives report in collaboration with Protein Agency, consulted over 3,000 New Blood participants — including emerging talent, industry professionals and judges from over 65 countries — to understand their views on the current creative landscape for emerging creative talent and educators. Read it here.
Emerging creatives can kick start their career in advertising and design with an award for students, graduates, and aspiring creatives. Download the New Blood Awards 2024 briefs here.
