adidas and purposeful creativity
Patrick Burgoyne in conversation with Nicole Vollebregt (SVP Global Purpose, adidas)
D&AD Impact exists to recognise creative ideas that are driving positive change. It does so by elevating purposeful products, initiatives and campaigns; by accelerating projects with the potential for impact through a 12-month Future Impact programme; and by educating brands and entrepreneurs on incorporating purpose into their business strategy.
Here D&AD CEO Patrick Burgoyne sits down for a candid chat about purposeful creativity, authenticity in advertising, sport communities and how brands respond to cultural changes with Nicole Vollebregt, SVP Global Purpose at adidas, moments after judging D&AD Impact 2019.
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