Purpose before profit: creativity for social good

Creatvity and building a sustainable economy is shifting the focus of societies around the world, with many sharing the common goal of improving the quality of life for all. As the founder of Silicon Valley Bank Capital, Aaron Gershenberg’s expertise lies in evaluating venture capital funds globally while building a unique value proposition for institutional investors seeking to access the impact and innovation economy.

He argues that this isn’t a textbook economy at all, it is a craft that is done through mentorship and learning. The challenge that Aaron often faces is the perception that you have to compromise profits for purposeful work, or that somehow you have to take one side of a political argument. As a passionate believer in social good campaigns and using creativity for good, these perceptions couldn’t be further from the truth for Aaron. He asserts that there is a lot of data that proves that purpose-led work drives social change, sustainable returns, mobilises people and resources, and is vital in creating a strong, scalable organisational culture.

Marketing and advertising play a huge role in driving social change, find out how brands worldwide are using creativity for good to create sustainable products and purposeful campaigns.