12 conversations that inspire creativity
Make & Break #2 in partnership with WPP
Make & Break by D&AD and WPP is perfect for anyone looking to kick-start their creative career or who is interested in advertising and design.
Presented by Naina Sethi, this podcast and interview series sees industry leaders and young creatives discuss a different topic related to creativity including getting your foot in the door, building your personal brand, and sticking to your values.
The New Blood Academy is open to anyone who wins a Pencil at New Blood Awards. The New Blood Awards 2020 briefs have arrived, download here.
Season 2
Episode 1: Foot in the door
You see yourself in the creative industry, but how do you get there? In Episode 1 we chat to Aime Snow and Yolanta Boti, Co-founders of WPP Roots and creatives at Ogilvy UK. In this conversation, we will try to demystify the creative agency world with tips on how to get started, how to network, and how to get that all-important foot in the door.
Release date: 21 October 2019
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Episode 2: What is your brand?
Creating your own personal brand can be challenging when first starting out. So we’ll be talking to Caterina Bianchini, Founder of her own studio and ex-Boiler Room, about some ways you can develop, broadcast and showcase your individual talents and interests, and help get yourself noticed.
Release date: 21 October 2019
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Episode 3: How do we stay inspired?
Our creative inspiration can be our best friend and yet sometimes it feels like it’s avoiding us, or playing hard to get, and best friends don’t do that right? In this episode, we speak to copywriter James Parker about the Burger King tweet response he wrote to Kanye that broke the internet and ways to get inspired when you’re struggling.
Release date: 21 October 2019
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Episode 4: Sticking to your values
You’re just starting out, is it ok to challenge the brief you’ve been set? It’s tricky enough to navigate working life at the best of times, so how do we ensure we stand by our values as we do? In this episode, we talk to Leyya Sattar, Co-Founder of The Other Box, and part of Forbes 100 women Founders, about sticking to your guns and standing by what you are passionate about.
Release date: 21 October 2019
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Episode 5: What's the hype around side hustles?
Everyone talks about them, some people seem to have 1000 of them, but do we all need one? We speak to Founder of creative network Power Suit Social and Marketer Lauren Ingram take a closer look at what side hustles are, how they work, how they can benefit you and how to balance yours alongside your day-to-day schedule.
Release date: 21 October 2019
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Episode 6: Success, what does it look like?
Where can your hard work take you? When does it become “Success”? Sometimes the more senior people get the harder it is to see from the outside how they got there. We interrogate the definition of success and how it changes based on where you are in your creative journey, talking to Stuart Radford, ECD at Superunion, and Academy 2019 Alumni Sophia Luu.
Release date: 21 October 2019
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Season 1
Episode 1: Authenticity in action
Authenticity is something that all creatives strive for, but how do we manage this when dealing with brands and clients? Is it important to always produce authentic creative work? These are just some of the questions tackled in this podast by Chris Bovill (Warner Music) and Cullen and Ola, two ex New Blood Academy participants who now work for him.
Release date: 11 October 2018
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Episode 2: Getting the most out of your first job
For many people, landing their first job in the creative industry is an achievement enough, but in this podcast we explore how to make the most of it. D&AD New Blood Awards 2018 Winner, Adam Morton-Delaney, chats with designer Craig Oldham and Poke London’s Robyn Frost.
Release date: 18 October 2018
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Episode 3: Culture and Relevance
A lot of brands try to tap into popular culture, but how can they do it in a way that feels genuine and relevant? David Speed from Graffiti Life and Superimpose’s Jenny Zhang chat to New Blood participant Ian Nabong about culture and relevance.
Release date: 25 October 2018
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Episode 4: Thinking: a skill for tomorrow?
We often focus on what the future skills are in terms of tech and innovation, but do we sometimes forget about the art of thinking? In this episode New Blood participant Cath Shayler discusses the art of thinking with AKQA’s co-founder, James Hilton.
Release date: 1 November 2018
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Episode 5: How deadlines should not be seen as the enemy
Sometimes tight deadlines can seem like the biggest stress you face when developing creative work, but how do we use them to our advantage? Elise Smidt and Karina Bonnin, a creative duo from New Blood Academy, talk to CCO at Mr President and former D&AD President, Laura Jordan Bambach, about how deadlines should not be seen as the enemy.
Release date: 8 November 2018
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Episode 6: Storytelling
In this podcast episode one of the UK’s best script editors, Andrew Ellard (Chewing Gum, IT Crowd, Red Dwarf), chats to Nodee Niranjana from New Blood Academy about what makes a good story. They cover everything from creative copywriting for TV, to the future of comedy.
Release date: 15 November 2018
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