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The D&AD Forest Grows

For the past four years, D&AD has planted a tree for every Pencil awarded. This commitment has now expanded, and through our partnership with Everclime, we are planting an average of four trees per Pencil, amplifying the environmental impact of our awards program.

Planted an estimated 5,000 Seed Pods per awards cycle

Restored approximately 4,000m² of forestry per awards cycle

Sequestered 3–10 tonnes of carbon per awards cycle

Provided every Pencil winner with tangible evidence of the trees planted on their behalf

Offered real-time project updates via Everclime, including video content on planting, germination, and growth

Category Awards

Future Impact Pencil
Early-stage projects that demonstrate the potential to drive behavioural, environmental, societal or policy change through creativity. Awarded to work in the Future Impact category.

White Pencil
Exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change. Replaces the Yellow Pencil in the Impact and Sustained Impact categories.

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