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What to expect on Shift

  • What does Shift offer?
    • Learn from top creatives across the industry
    • Access a global network of like-minded peers and industry leaders
    • Gain mentorship from experienced professionals
    • Develop essential collaboration and teamwork skills
    • Join an international community of creatives
    • Opportunity to collaborate with alumni worldwide on real projects
    • Build your portfolio with projects from world-leading brands
    • Earn accreditation from a globally recognized creative organization
    • Enjoy continued support and learning opportunities beyond the program
  • How does Shift work?

    Shift is a night school designed for aspiring creatives who want to break into the industry without sacrificing their current commitments. In-person sessions take place in the evening and occasionally on weekends, so there's no need to take time off work. We also offer transportation support for eligible applicants.

    Through sessions led by industry professionals, agency visits, and opportunities to tackle real briefs from global brands, you’ll gain hands-on experience and exposure to the commercial creative world. Every Shifter benefits from one-on-one mentoring, portfolio development, and networking opportunities.

    Over the course of five months, the program covers essential disciplines in advertising, design, and production while also equipping you with professional skills like collaboration, resilience, and creative bravery.

  • What’s expected of you

    At Shift, your success is driven by your creativity, curiosity, and commitment. We believe that what you get out of the program depends entirely on what you put into it, so bring your bold ideas, your drive to make things happen, and a readiness to push your creative boundaries.

Key dates

D&AD Shift with Google New York Class of 2024

Meet this year's cohort and filter by creative discipline.

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