The Man Behind the Meme – 10 ideas a day and more creative advice from Pablo Rochat

Stepping out from behind his llama avatar that accompanies his viral internet creations – see job ads for pigeons or a scarf knitted from beans – Pablo Rochat sat down for dinner (a breakfast burrito for him logging on from San Francisco) with D&AD president Naresh Ramchandani. The pair discussed Rochat’s beginnings of his fascination with internet language and humour, through some of his more memorable works, revealing his creative process on the way. 

How do you get creative ideas? And how can you tell a good idea from a bad one? Learn the answers to these questions and more, such as how a dedicated practice of drawing 10 ideas a day led to the infamous ‘jobs for pigeons meme’. And how on earth do you turn all this fun into paying jobs? Rochat talks through how his Netflix meme became a paid piece of creative for the company. 

Once you’re done watching, make sure to check out Rochat’s inspiration recommendations: New York Nico on Instagram, and he also dropped us a line after the dinner to recommend the book War of Art.

Watch more creatives who have previously joined D&AD President Naresh Ramchandani for a chat and learn about their careers and practice.