Case Study: Lynx Pulse
Creating a dance craze and No 1 record to launch a deodorant is unorthodox, to say the least, but Lynx Pulse proves how lateral thinking can deliver powerful alternatives to traditional, media-driven creative solutions.
Lynx is the UK's best selling men’s deodorant.* The Lever Fabergé-owned brand targets young men in their late teens and early twenties. A central plank of the brand’s marketing strategy is the annual launch of new variants. The aim is to emulate the world of fine fragrances to keep the brand fresh and maintain consumer interest. Lynx variants are developed for the company by leading perfume houses and each reflects that year’s particular fine fragrance trend.
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register Now
Why Register?
Swipe to hide
Why Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.
