How a video game for influential leaders might help save the planet
The Head of Visual Data and Journalism at The Financial Times explains the idea behind the VR game ‘15 Minutes To Save The World’
“We bring our own bias and preconceptions to almost every decision we make,” says Alan Smith OBE, Head of Visual Data and Journalism at The Financial Times, “And so for this game to be successful, we had to have fun with the preconceptions, because part of the learning experience lies in the distance between your perception and what we know is reality based on science.”
Watch here as Smith and Grace Francis, Global Chief Creative and Design Officer at consumer insights agency WongDoody, discuss the VR game ‘15 Minutes To Save The World’, which reached some of the world’s most influential people like politicians and business leaders, teaching them how to make a difference. They talk about the impact of System 1 (instinctive and emotional) and System 2 (rational and evidence-based) thinking in decision-making and scenario-based games, and which one is best to rely on when it comes to saving the planet.
This is a highlight from the talk: Change your emotional approach. Use design thinking to get the world's most influential people on board, given at D&AD Festival. Watch more highlights from D&AD Festival talks here.
