How Nate Agbetu and Anita Chhiba built careers on their passion

“Just start. You can talk about something for as long as you want to, but the art of starting is so powerful and it really does sort of separate you just having an idea and speaking about it and actually having something physical and a base to jump off of to,” is Anita Chhiba, founder of creative agency Diet Paratha’s advice to those wanting to turn their passion into a career. “I think if you allocate five minutes to doing something you don't want to do, it's a small exchange. It can really help you sort of bounce off. It’s a good exercise If you're feeling a little unmotivated, which I consistently was in advertising because I find it really hard to work eight hours a day for five days a week.” 

Watch their talk Beyond Advertising: Building Creative Communities, from D&AD’s New Blood Festival, to learn more about how Chhibba and D&AD Shift graduate Nate Agbetu followed their passions and developed their creative careers. 

Watch more highlights from D&AD Festival talks here.