How to incorporate empathy into your creative practice

Listening with empathy is one of the best ways to truly understand your audience, and in doing so, create impactful work. Creativity as a Catalyst for Change is a course designed to help you to make an impact with your creative work. Here, course trainer Hannah Phang, Chief Marketing Officer and Sustainability Lead at clothing rental service Endless Wardrobe, shares a few practical tools to employ in your own creative practice to help you to approach and unpack consumer challenges with deep understanding. 

Watch the video to learn some of Phang’s methods. These include ‘active listening’, which shows us how to take our personal opinions out and hear what someone is saying without judgement, and ‘the why approach’, a technique that teaches us how to dig beyond surface level responses.

This is an exclusive excerpt from D&AD’s online Creativity as a Catalyst for Change course in partnership with WeTransfer, an online course that you can complete at your own pace. It covers the fundamentals of exploring opportunities for impactful work, developing an authentic approach to answering problems and how to use creativity to enact change. More information and sign-ups here.

You can also explore more D&AD online courses here, as well as upcoming in-person and online teaching here.