How do juries award AI work?

What does AI mean for brands? And, more importantly, for audiences? In this discussion, jury members for the Experiential, PR, and Radio & Audio categories discuss the emergence of AI influencers. Judy John, Global Chief Creative Officer at Edelman and jury member for the PR award, uses the example of an AI influencer with Down’s Syndrome to explore the ethics of this cutting-edge technology. Here, she ponders how jurors "are meant to reward" campaigns featuring AI as its use grows.

For fellow jury member Charlotte Mair, Founder and Managing Director of the Fitting Room, AI allows brands to "jump responsibility", a way of expediting the process of diversity without actually being inclusive. Where does it leave actual humans? "Where does it leave actual people?" she asks — and what does it mean when we hand that power over to technology?

The jury also share tips to those trying to break into the industry, from Chief Creative Officer at Ogilvy UK André (Dede) Laurentino's advice to be fastidious and always think again, to advice from Richard Yu — Regional Chief Creative Officer, Greater China at ADK Taiwan — to embrace your craziest ideas.

Panellists: André (Dede) Laurentino, Chief Creative Officer, Ogilvy UK; Charlotte Mair, Founder and Managing Director, The Fitting Room; Richard Yu, Regional Chief Creative Officer, Greater China, ADK Taiwan; Judy John, Global Chief Creative Officer, Edelman; Jenny Glover, Chief Creative Officer, Zulu Alpha Kilo.

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