Case Study: Homelessfonts
Working with men and women from the streets of Barcelona to create handwritten commercial fonts, The Arrels Foundation generated funds in addition to giving them both a sense of purpose and belonging. Harnessing the power of digital for social good, they raised awareness and hopefully, changed people’s perception of homelessness.
Together The Cyranos McCann and The Arrels Foundation scooped up a D&AD Graphite Pencil 2015 Award for their HomelessFonts campaign.
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