Case Study: G . F Smith
In partnership with Monotype
G . F Smith was not considering rebranding. But a proposal by one of the design agencies it works with prompted a rethink which not only lead to a new identity and brand repositioning, but a fresh approach to storytelling about the history, proposition and future of this longstanding paper supply business.
Together Made Thought and G . F Smith scooped up a D&AD Black Pencil 2015 Award for their rebranding campaign.
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