What is the value in creative awards? An opinion by Kalpesh Patankar
Creative awards are the benchmark of what separates good from excellent work in the creative realm. With the changes our industry is going through, the relevance of awards is often questioned. Kalpesh Patankar, ECD at Y&R MENA and Jury President in Art Direction at D&AD Awards, argues here that awards inspire genuine change and shift client and agency perceptions.
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