Creative insights on how to combat the climate crisis
How can the creative industries respond to climate change and global warming
Extinction Rebellion's climate change campaign and handbook 'This is not a drill' makes it very clear that we are facing an unprecedented global emergency and that we have entered a period of abrupt climate breakdown. From fuelling the desire to buy cars, and going on holidays to the rapid rise of energy use in our homes, the advertising and creative industries are complicit in the grave situation we now find ourselves in.
With this in mind, D&AD facilitated 'Our toughest brief yet' and invited climate change activists and creative industry leaders to have their say on how we can take responsibility and use its collective creative powers to drive possible solutions for global warming and the environmental crisis at hand. The debate saw a passionate discussion on how creatives can find solutions to climate change in advertising. Here are some of the most stimulating points of the night.
For every brief that comes into your agency, include sustainability and creativity for social good at the heart of your response.
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