Copywriters: your work is overdue
Nick Hynes is a writer and creative director with over 25 years experience in design and branding. He started his writing career with Elmwood and spent two years as creative director of Scandinavian Design Group in Oslo, part of the McCann Worldgroup. After 12 years as a freelance writer, he returned to Elmwood as Head of Verbal Identity in 2014.
Speaking as a former D&AD Design Judge, in the article below he hints at what it takes to win a Pencil in this category, and makes a plea for you to enter your work.
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