Case Study: IKEA 25m2 Syria
Visitors to Ikea's flagship store in Norway got more than they were expecting, in this moving installation by POL which recreated the apartment of real-life Syrian refugee Rana, and her family of nine. Ikea stores are known for their perfectly arranged example homes, but 25m2 Syria showed a different reality - bare concrete walls, windows covered in plastic and makeshift furniture. On each object a laminated Ikea tag showed how people could donate to the Red Cross, while posters described life in Syria as a refugee. Different areas and objects told different stories - in the kitchen, visitors could see how the charity gives out food rations, while while stuffed animals explained how the family stay warm at night.
The project was part of Ikea's longstanding partnership with the charity, and launched during the annual Norwegian fundraising event TV-aksjonen. The aim was to get people donating, but in order to do so POL needed to give people insight into what living in a war zone was actually like - creating an experience that went beyond just photographs.
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