Case Study: BVG x adidas - The ticket-shoe
German creative agency Jung von Matt [JvM] are ceaselessly thinking of ways to push their clients' brands forward, but in this case, they also pushed them together.
Berlin's public transport operator, Berliner Verkehrsbetriebe [BVG], were tasked with maintaining customer and employee satisfaction in the face of financial setbacks. With Berlin's transport systems relying on the honesty of travellers, customer satisfaction had a special significance. There are no turnstiles in the city, so enforcing ticket payment is particularly tricky, especially when combined with Berlin's underground and anti-establishment culture.
As they approached their 90th year of operation, BVG needed to change their brand perception so that Berlin's youth would respect the company, and pay for their tickets.
Register Now to
Keep Reading
Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
Register Now
Why Register?
Swipe to hide
Why Am I Being Asked
to Register?
We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.
This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.
