Case Study: British Airways Magic of Flying
Client: British Airways
Agency: OgilvyOne Worldwide London
Award: D&AD Yellow Pencil / Integrated and Earned Media / Digital Design , 2014
British Airways worked with OgilvyOne Worldwide to create a world first - digital billboards carrying creative executions, which reacted to specific BA planes as they flew overhead. The outdoor campaign was a huge success and OgilvyOne walked away with the prestigious D&AD Yellow Pencil for both Integrated and Earned Media and Digital Design.
Take a look at BA's Digital Billboard Campaign in Action
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