Coca Cola – The Real Magic of Pujo
Award: Shortlist
Shortlist / Sound Design & Use of Music / Original Composition / 2024
Our commercial unfolds on the surface of a table. An illustrated character comes alive as Coke touches the table mat and charts his journey of hopping across festival venues illustrated on the length of the table. He hops from one plate to another, one festive motif to the next, to unravel the soul of celebration. The film offers a glimpse into a montage of memories waiting to be made. Every moment of celebration is different; every mouthful of delicacy is unique. Bringing alive the brand's philosophy of "Real Magic" in the context of the religious festival of Durga Puja.