Adidas Originals – Superstar
Award: Wood Pencil
Wood Pencil / Cinematography / Short Form / 2024
The film charts the Superstar’s journey from court icon to cultural powerhouse: beginning with the silhouette’s adoption by professional Basketball players on the hardwood through to famed Hip-Hop group RUN DMC who shook the world wearing the Shell Toe, and beyond.
The film goes on to show how it got swept into culture and worn by almost every sub culture from b Boys, skateboarders, rockers, hipsters you name it. We didn’t want to use archived footage so wanted to re create the mood of iconic moments in time.
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