Prosperous Chang'an
Shortlist / Illustration / Packaging / 2024
Prosperous Chang'an is a tea brand that sells and promotes Shaanxi tea culture. In the prosperous Tang Dynasty, bright tea culture was born. Taking the gold and silver tea sets unearthed in the underground palace of Famen Temple in Shaanxi Province as the starting point of creativity, through the Tang Dynasty, modern and fashionable graphics collide with tradition to promote the brand and its products.