It's All a Little Confusing
Award: Shortlist
Shortlist / Writing for Advertising / Film / 2024
The idea is simply to emphasise the point that the new larger range of plant-based products from Burger King has something for the whole family. There is something for everyone that is plant based but confusingly tastes like the not plant-based option. So we tell the story from the point of view of a child’s innocence and see how almost everything in the world is a little confusing. Especially… what exactly counts as a vegetable… Confusing.