A British Original
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Outdoor / 2024
Award: Shortlist
Shortlist / Writing for Advertising / Press
We launched a ground breaking campaign with British Airways where no two ads were the same - celebrating the customers, employee's & the nation which help to make the airline, a British Original.
A British Original continued into '23, with a new series of executions, continuing to explore the individual & original reasons people travel, this time celebrating unique & contextual moments.
The new executions used playful art direction & motion to build upon the design, demonstrating a high level of craft, embracing some of advertising oldest skills, writing & design, to make a modern classic.
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