More of Life Brought to Life
Award: Yellow Pencil
Yellow Pencil / Writing for Advertising / Film / 2024
Award: Shortlist
Shortlist / Art Direction / Film
At the core of our films is 1 long, connected thread of type—a stream of consciousness mimicking readers' curiosities. Acting as the guide, the type takes viewers on a delightful and unexpected journey across The Times, jumping between interconnected topics before returning to where it began. Each topic is connected through journalism, imagery, sound design, and shot footage—showing how our journalism collides with a deeper understanding of life. The visuals blend with our typographic thread to create a rich tapestry that shows The Times' wide array of offerings, and how it expands our minds.